Do Women Appreciate Art More than Men?
ARTNEWS
By Henri Neuendorf
A new marketing study published in the journal Psychology & Marketing has shown that men and women display stark differences in how they evaluate art, according to the Huffington Post. Researchers asked 518 people to look at two unfamiliar paintings by two fictional artists and to read corresponding fictional biographies. Some participants read a biography characterizing the artist as authentic and experienced; other participants read a biography characterizing the artist as ordinary and beginner. The results demonstrated that men are more likely to positively evaluate an artwork based on the artist's brand. On the other hand, whilst women also took the artists' brand into account, they based their evaluation more heavily on the artwork itself. [link]
By Henri Neuendorf
A new marketing study published in the journal Psychology & Marketing has shown that men and women display stark differences in how they evaluate art, according to the Huffington Post. Researchers asked 518 people to look at two unfamiliar paintings by two fictional artists and to read corresponding fictional biographies. Some participants read a biography characterizing the artist as authentic and experienced; other participants read a biography characterizing the artist as ordinary and beginner. The results demonstrated that men are more likely to positively evaluate an artwork based on the artist's brand. On the other hand, whilst women also took the artists' brand into account, they based their evaluation more heavily on the artwork itself. [link]
